The SNOwMan project focuses on SMEs, which are both owned and managed by the same person. To unleash the full potential and achieve growth, it can be useful to engage in counselling with business intermediaries. Unfortunately, the existent professional tools are not suitable for the owner-managers’ needs, thereby making it difficult to find common ground in the counselling process. Based on this, the mission of SNOwMan is to develop tools that ease the cooperation between SME owner-managers and business intermediaries. By developing a counselling toolbox, it is hoped business intermediaries will have a better premise when counselling owner-managers.

Project aims to support non-technological innovation in owner-managed manufacturing small and medium-sized enterprises through increased capacity of business intermediaries.

Despite of a wide range of professional tools, most business intermediaries experience complex challenges and insufficiency when counselling SME owner-mangers. The project provides the intermediaries with new tools to improve the dialogue to be more personalized and based on trust. These tools consider owner managers’ attitudes and expectations and give the companies solutions that support their development and growth.