The silver economy related to products and services aiming at the ageing society creates considerable business opportunities. The OSIRIS project designs an innovative cooperation model to improve smart specialisation approaches and market uptake of innovative products and services dedicated to ageing people, e.g. related to health, tourism, or their built living environment.

The project aims to increase innovation actors capacity for applying smart specialization approaches to regional development by exploring new entrepreneurial opportunities, promoting development of new products and service innovations, strengthening and scaling up the existing “hot spots” of innovation to meet specific needs and tackle the challenge of an ageing society of the BSR region.

The project consortium is designing a smart silver framework as an innovative cooperation model for improving smart specialization and market uptake of silver innovative products and services. Smart Silver Labs, a unique multi-level governance structure, will pilot a smart silver framework by implementing an innovation program in order to support innovation actors to generate new market viable silver products or services. Smart Silver Labs is deployed in 5 Baltic Sea regions assuring vertical and horizontal cooperation between the silver innovation ecosystem stakeholders in order to boost innovation generation and market uptake based on knowledge assets.