PROACTsme will facilitate the exchange of experience, knowledge, and good practices in the use of data analytics and articial intelligence (AI) for: personalised and proactive services and reduced business-government interaction, building business intelligence and tracking SME policy and service needs in a changing environment, and creating a more conducive environment for business. By facilitating knowledge exchange, it will help build capacity, and enable participating territories  to learn from each other, tapping into technologies, methods and solutions that are developed and applied elsewhere.